Steps to build your Real Estate Business

Steps to build your Real Estate Business

A business plan works similarly to a blueprint drawn up by an architect.

1. Create a customized business plan

Keep in mind that, no matter how well prepared and educated you are, this plan is bound to fail. Expect to alter your strategy as your knowledge of the local market, as well as your strengths and hobbies, evolves.

Here are some of the issues that your business plan should address:

What are the goal and the model for my business?

How am I going to raise capital for operations and acquisitions?

What constitutes a good deal? What are the objective transaction criteria that I will follow?

Who is the Target Audience? What do they really want? What city do they live in?

How will I locate potential business opportunities? How am I going to turn those into purchases?

Too many newcomers seek answers before asking the correct questions. When you phrase the major pillars of a business strategy as questions, you'll naturally want to answer them. When you're stumped, turn to your educational resources or local professionals for help.

Consider your financial situation as well.

You'll also need a strategy if you're quitting your career to pursue real estate. It's a big deal to quit your career, and it has a lot of financial implications. Taking the plunge into the realm of self-employment is a risky proposition. The majority of starting businesses fail due to a lack of funds.

You'll have to make some compromises if you want to quit your career, starting with your living expenditures.

Is cable television really necessary?

What about that car loan?

Do you have a gym membership?


It's important to minimize your spending if you're serious about making real estate investing a full-time job. Decide what is essential and what luxury is right now. You can always add the high-end items afterward.

You'll need money in addition to decreasing your spending. It is critical to have a significant financial cushion. The amount you'll require is largely determined by your unique circumstances, but you should aim to have at least six months' worth of money before quitting your job.

Another aspect to mention is that your home is a significant sacrifice to make. Buying a modest multifamily property, living in one unit, and renting out the other (a practice known as house hacking) is a terrific way to live cheaply—or for free—while learning about real estate investing.

Create a team and expand your network.

The secret to financial freedom through real estate is identifying and recruiting exceptional team members. Here's a list of my most critical team members, along with why they're vital and how I plan to find the best candidates for this position.

Sources of Funds

The rest of your squad won't matter if you don't have any money. You can't fix a fix and flip unless you first buy one.

Develop banking ties with lenders who offer a home equity line of credit (HELOC), and work with private lenders to cover the rest of your capital requirements. Unfortunately, locating a private lender is neither simple nor quick. Before one or more potential lenders commit their funds, it may be necessary to engage in "slow dances" with them.

You want someone you can trust and who has long-term goals that are similar to yours. Real estate investing requires long-term partnerships.

Project Manager / General Contractor

Unless you have construction experience, you'll need a contractor or project manager who can estimate repair costs, minimise major issues, and oversee a rehab job from beginning to end.

Here are some characteristics to look for in a potential partner:

Competency: Your contractor must be knowledgeable about the construction industry. From plumbers to electricians, they should be familiar with costs and best practices for all of the professionals you'll be engaging. They must also possess all necessary permits and liability insurance.

Can you rely on them, to be honest? Do you see dishonesty even in minor details?
Can this person manage a large number of moving elements without dropping the ball? They may be old school and use a planner and paper, or they could be all digital. In any event, you should look for a solid system.

You're not footing the bill for enormous vehicles, extra office space, or a fancy staff to stroke your contractor's ego. Overhead, you want it to be lean and cut-to-the-bone.

You'll be spending a lot of time with this person. Will you have a good time? Will you fear having to speak with him, or will you look forward to it?

Expert listing agent and broker

You won't be able to make money unless you buy and sell your merchandise. As a result, you'll need to learn everything you can about how to sell a house quickly and for a good price.

There's nothing wrong with some real estate investors choosing to become licensed Real Estate Consulting. However, if that isn't an option you're ready to pursue, working with an investor-friendly agent is essential. Here's what you should want your agent to do:

  • While negotiating the purchase of a property, consult with you.
  • Providing after-repair value (ARV) estimations, as well as lists of the finest comparables
  • Design, layout, paint colours, finishes, and other restoration options are all discussed.
  • Getting the house ready for a showing
  • Taking marketing photos of professional quality
  • During talks with purchasers, act as your eyes, ears, and advisor.
  • Taking care of the details essential to bring a contract to a successful conclusion

Don't you think that's a rather potent combination? It will give you confidence to have an expert team member willing to deliver these advantages. While negotiating the purchase of a property, consult with you.



Team members bridge knowledge gaps, and real estate transactions can be a minefield of legal issues. Legal advice from a reputable firm is essential.

Choose your attorney based on competence and experience in the following areas, in addition to the basics, such as being a straight talker:

Litigation over real estate contracts: While no one wants to go to court, attorneys should be able to draught contracts based on their understanding of how the case would be handled. This knowledge enables you to avoid difficulties by incorporating precise language into contracts.

Transactions in real estate and title insurance: Look for someone who is well-versed in real estate closings. It's even better if they have a paralegal team on staff to assist with small concerns.

An attorney can assist you in forming a basic legal corporation to conduct your buy-sell business, as well as estate preparation and asset protection.



Consult an accountant before forming your legal entity with your lawyer to determine the best solution for your company. It could be a limited liability company (LLC), a limited liability company (LLC), or a limited liability company (LLC), but the best option depends on your state and business strategy.

Eventually, you might want to hire a bookkeeper. Smaller investors can often benefit from utilising a tool like QuickBooks to help them organize their accounts.


Determine what constitutes a good deal for you

Create a detailed profile of a good offer to assist steer your firm. To begin, you'll need to learn the fundamentals of transaction analysis. For each transaction, here's what you should know:

  • Costs associated with selling a home, such as commissions, closing costs, and home warranties.
  • Profit that is desired.
  • Taxes, insurance, utilities, and maintenance are all examples of holding costs.
  • Labor, supplies, and permits are all included in the rehab expenses.
  • Charges associated with acquisitions, such as attorney or title fees, closing costs, and inspections.


Make a marketing strategy to locate good deals

If you can't find decent offers, all of your hard effort will be for naught. You want to set up processes that provide you with opportunities to buy deals—or leads—so you don't have to chase them down all the time. Incorporate the following factors into your marketing strategy.


1. MLS Leads

The multiple listing service is only accessible with a real estate licence (MLS). If you don't have a licence, your agent can assist you in getting one. Using daily criteria, you can get listed properties delivered directly to your mailbox. For example, consider the following MLS filter:

  • Within the confines of your chosen location
  • The status of a new listing, a price change, or a return to the market
  • Reduce your list price to less than 70% of your peak retail price.
  • More than 1,200 sq. ft. of living space


2. Referral campaigns

Send letters to area specialists stating that you are interested in purchasing houses in any condition for cash. However, don't expect to see results right away: you're creating relationships. These sources will account for 25-50 percent of your deals in the long run. Among the possible sources are:

  • Probate, divorce, foreclosures, and bankruptcy are all handled by attorneys.
  • Managers of rental properties
  • Brokers in commercial real estate who can send you their little items
  • Agents of residential real estate who can submit their unsightly homes
  • CPAs (certified public accountants) and financial advisors


3. Internet marketing 

Online activity that is focused can produce leads from potential sellers. The following are examples of possible projects:

  • Make a video and content-rich website.
  • Create comprehensive social media profiles that include target audiences. Make a minimum of ten forum posts per week.

Create a LinkedIn profile and update it once a week with an intriguing tip or news update.